Selling & Advertising lace garments
| Fatwa #2133 | Category: Business & Trade | Country: Zambia | Date: 5th August 2026 |
| Fatwa #2133 | Date: 5th August 2026 |
| Category: Business & Trade | |
| Country: Zambia | |
Question
As salam aleykum wa rahmatuLlah wa barakatuh
I own an online wedding dress shop for sisters, and have 2 options of dresses : some completely bare of any lace, and some with lace. All are full covering and wide.
I got confirmation from a scholar that I was allowed to sell dresses with lace but should be precise on my website that they should only be worn among maharims as they are considered an adornment.
I did just that. The problem is that sometimes I showcase my dresses on a wood mannequin, others I hire a model. Sometimes I also share client feedback, they send me their wedding pictures and I post them. There is never a face showing or a curve showing, it’s just the issue of the lace.
I want to know, am I doing wrong by posting real pictures of people in those adorned dresses publicly?
I will add 2 pictures of what my posts look like on my social media for media for reference.
Baraka Allahu fikum
Answer
In the Name of Allah, the Most Gracious, the Most Merciful.
As-salāmu ‘alaykum wa-rahmatullāhi wa-barakātuh.
It is permissible to sell dresses with lace, whether they fully cover the awrah or not. The onus is on the purchaser and wearer, not the seller.
When the lace is very thin such that the ‘shape’ underneath is visible, or part of the skin is exposed, these pictures cannot be used. Ideally, stick to mannequins.
Note that many scholars consider pictures to be impermissible, whether the object is appropriately covered or not. This is the safest method.
And Allah Ta’āla Knows Best
Mufti Bilal Pandor
Concurred by
Mufti Muhammad Patel
Darul Iftaa Mahmudiyyah
Lusaka, Zambia